We were extremely fortunate to have Drew Corby, Strategy Lead from Purposeful – Ethical Consultants present at our 2018 Annual General Meeting. Drew has a background in front-line leadership and is an expert in helping organisations create the types of lasting cultural changes that are necessary to attract and keep young workers.
One of the biggest issues that many organisations struggle with is how to engage these “millennials” (those born between the 1980’s and early 2000’s). Millenials have a bad reputation and are often labelled as being lazy and lacking workplace loyalty.
This simply isn’t true. Millenials are definitely not lazy, with more than 73% of Millenials working more than 40 hours per week (ManPower Group -Millennial Careers: 2020 Vision). They are also not disloyal but have different goals than previous generations. Where baby boomers may prioritise stability, Millenials are more likely to use work as a way to:
- Find new friendships and develop a sense of identity
- Gain a sense of purpose
- Impact and shape the world around them
This means that millennials are likely to work for many organisations over time to pursue these goals. Organisations who want to attract and keep an engaged millennial workforce need to provide the following three things:
What this equates to might be different for every organisation, but can have a big impact on a business’s bottom line.